Identity.

I go by the Tootsie theory: that if you concoct a convincing on-line meta-personality on the Net, then that personality really IS you. With so few things around nowadays to loan a person identity, the palette of identities you create for yourself in the vacuum of the Net - your menu of alternative "you's" - actually IS you. Or an isotope of you. Or a photocopy of you.
Kinko's again - photocopy yourself!
Karla noted that when photocopy machines first started to come out, people photocopied their bums. "Now, with computers, we photocopy our very being."

- Exceprted from Douglas Coupland's 1994 book Microserfs, the work from which this blog takes it's name. Bug, one of the computer geeks in the book, lists his occupation as information leafblower.