K-O-B-E

Kobe jumps over a moving Aston Martin.

I link to this (obviously fake video) only because 1) it's a great piece of viral marketing and 2) it's one of the few times where it seems like Kobe has any sort of personality.

Usually I think he's just some incredible basketball playing robot that used to be a really, really bad rapper. Like, worse than Shaq. Coolfer, cue up that MP3!

Or peep the video: